Our motto is #alwaysrace. It doesn't necessarily mean only watts, sweat, and suffering in the races. It is more about the competitiveness we are born with, our constant need to beat our small limits, whatever they may be. To be faster, to make our bikes better, to give you a better riding experience. To give you a #superiorday on a bike. That's why we collaborate with world best riders, test our bikes in best labs, and push our bikes on the edge of world best bikes. No matter if thinking our XC racing models or trail bikes with 130 mm travel.